Using bespoke lighting to enhance hotel stays

Luxury hotel stays are designed to be enjoyable and memorable for guests. Whether guests are staying for leisure, business or an event – like a wedding – ensuring a hotel stay is luxurious is defined by several factors, like the facilities, the staff and the environment. Bespoke lighting plays a crucial role in this.

By ensuring lighting is comfortable but unique, hotels become a venue that is aesthetically pleasing but also functional. Guests are able to appreciate their stay more because of the specific atmosphere that has been created by bespoke lighting in different rooms and spaces across the hotel.

No Grey Area are experts in hospitality lighting design and we are hotel lighting manufacturers who design, create and install everything from stretch ceilings to architectural metalwork to enhance hotel stays for your guests.

Why do hotels use bespoke lighting?

The rise of bespoke lighting solutions has brought new possibilities and new ideas to several sectors, like commercial, retail and hospitality, which includes hotels. Lighting trends combined with interior design trends can bring a new lease of life to a space and enhance hotel stays for guests.

In hotels, bespoke lighting is created and installed to meet the custom requirements of a particular venue’s brand, architecture and guest experience goals, compared to using more standard lighting fixtures. Since a hotel’s unique design concept, atmosphere and functionality is key to aligning with the brand and ensuring guests have a comfortable but memorable stay, bespoke lighting in hotels can come in several forms.

For example, a lobby area may have decorative light fixtures like chandeliers or ring pendants. Metalwork in modern architecture and design means that integrated architectural lighting can complement the building’s lines and materials or tailored bedside lamps or wall sconces can match the interior theme of the hotel.

With bespoke lighting solutions from expert hotel lighting manufacturers like No Grey Area, the opportunities to enhance hotel stays for your guests are endless.

How does bespoke lighting enhance hotel stays?

Bespoke lighting plays a crucial role in enhancing hotel stays for guests in several areas across the venue, all with different purposes, ranging from safety to sustainability. Transforming guest experience with lighting can improve their experience, leading to better memories, more venue reviews and the increased possibility of guests returning for future stays.

Creating atmosphere and enhancing brand identity

Custom-made lighting for radiant hospitality venues, like hotels, can reflect the hotel’s unique character and story by creating a recognisable look. By creating something that guests will remember and associate with the brand, the hotel will be more memorable for them.

Other lighting features, like printed walls and ceilings, can be combined with lighting to showcase your hotel’s branding, like a logo or other unique design.

Increasing safety

Outdoor lighting trends can include embracing natural and organic lighting during the day but implementing hidden and subtle lighting in the evening to support guest safety when they are moving around the grounds of a hotel venue. Another way to improve safety inside a hotel whilst aligning with the brand image and feel could include using retro and vintage influences on contemporary interior design lighting to add a unique aesthetic.

Improving room comfort

Hotel rooms can contain different types of lighting fixtures to enhance guest stays. For example, using table lamps or wall sconces can ensure guests have a reading light or a dimmer light for tasks when winding down, whilst bathrooms can have brighter task lighting to support getting ready for the day.

Bespoke lighting in hotel rooms could incorporate advanced technology, like control systems, so guests can increase or decrease lighting when necessary and to fit their custom needs.

Enhancing dining and social spaces

Depending on the purpose of a dining area, bespoke lighting can complement either an intimate dining experience or a more casual experience. Lighting design for restaurants can combine layers of different lighting elements, highlight focal points through LED strip lights or brighten a central area of the restaurant with recessed lightboxes.

The power of colours in lighting should not be underestimated either; not only can brand identity be reinforced through colour but certain colourful undertones of lighting can bring different aesthetics to dining experiences, depending on the intended purpose.

Highlighting wellness and leisure areas

Wellness and leisure areas, like a spa, pool or gym, are commonly found in luxury hotels to allow guests to exercise or relax. In these areas, lighting is extremely important.

Human-centric lighting in spas and gyms can be altered to align with our circadian rhythm. This means it can boost relaxation in a spa environment because of the dimmer lighting, or it can increase productivity in the gym by making you feel more awake and alert.

In swimming pools, stretch ceilings are a popular choice for enhancing the practicality and aesthetic of the space. Swimming pool ceilings are constructed from PVC films, meaning they are waterproof and can protect other rooms in the hotel from splashes and leakages. They also provide the opportunity for installing fibre optic ceilings to create either a dramatic or relaxed effect.

Choosing stretch ceilings for your rooms or swimming pools can add an extra layer of aesthetic but functionality to the hotel.

Improving sustainability and energy efficiency

For many hotels, meeting sustainability goals is a critical part of their operations. When transforming any project, meeting energy efficiency goals is paramount for several of our clients at No Grey Area.

Sustainable lighting includes LED strip lights and at No Grey Area, our strips are available in wattages ranging from 2.5-40w per metre, meaning they are extremely energy efficient and suitable for clients who are aware of their environmental impact. Smart controls are also an effective way to manage sustainability since lighting can be controlled on a timer to ensure they are in use at only the most necessary times.

What should you do before choosing bespoke lighting for a hotel?

The process of designing, manufacturing and installing bespoke lighting in a hotel to enhance guest stays is crucial to get right.

First, you must understand the brand and concept of the hotel to ensure the identity is captured and reflected as part of the guest experience. This includes analysing the current space and architecture to ensure the selected bespoke lighting complements the architectural features of a hotel.

Before selecting the types of lighting you require, it is important to define the purpose of each space – like knowing which rooms are dedicated to exercise, socialising or corporate events and commercial meeting areas – and at this stage, it is important to measure the lumens and lux of the room to know how bright your space should be.

From here, you can develop a lighting concept by collaborating with expert lighting designers who have experience in hospitality lighting design, like our team at No Grey Area, to ensure your project meets the standards of your staff and your guests.

Choose No Grey Area to support you in hospitality lighting design projects

At No Grey Area, we are proud to work with clients worldwide on a range of different bespoke lighting projects. From hospitality to entertainment, our work spans several sectors, including working in hotels to enhance stays for guests through aesthetic, functionality and safety.

If you are looking to work with expert hotel lighting manufacturers as you improve your venue, contact us to see how we can support you and your bespoke requirements.