Retail

Guiding Lights For an Enhanced Shopping Experience

When it comes to the world of retail, lighting serves more than mere
illumination. From the inviting glow at the entrance to the spotlights
highlighting products, there’s a reason behind every beam.

This is because lighting influences consumer behaviour. For example,
warm tones can encourage browsing and bright lights in promotional areas
can stimulate impulse buys. In this article, we’ll outline all the ways in which retail lighting guides you through your consumer experience.

NAVIGATING THE JOURNEY

Creating subtle pathways with light can guide shoppers from one section
to another- allowing them to see a variety of product options, possibly
resulting in more than one purchase. Also, changes in the lighting can
signal transitions between the different departments in the retail store.
This can help to create the sense of a journey, avoiding tedium for the
customers.

HIGHLIGHTING BRAND IDENTITY

Lighting isn’t just about showcasing products; it’s also about reflecting
the brand’s identity. Whether it’s through the use of colour, intensity, or
lighting effects, retailers use lighting to reinforce their brand image and
create an atmosphere that resonates with their target audience.

DIRECTING ATTENTION

In a retail environment filled with countless products vying for attention,
lighting helps create a visual hierarchy, guiding shoppers’ focus towards
key items or promotions. By strategically illuminating certain areas or
products, retailers can influence purchasing decisions and drive sales.

ENHANCING PRODUCT PRESENTATION

In a similar sense, lighting can make the products themselves look more
appealing, by enhancing their presentation. Whether it’s through the use
of spotlighting to accentuate details or backlighting to create
silhouettes, lighting can create a luxurious look, differentiating the
products and adding individual flair.

ADAPTING TO CHANGING NEEDS

In an ever-evolving retail landscape, flexibility is key. Lighting systems that
can be easily adjusted or programmed to adapt to changing needs, such
as seasonal promotions or special events, allow retailers to create
engaging experiences that resonate with customers.

GUIDANCE FROM NO GREY AREA

In retail, every detail counts, and lighting is no exception.
Our in-house lighting designers can assist with full lighting design for any
project. NGA’s lighting designers can transform any space with lighting
designs that accentuate key features and effectively maximise the impact
of the architecture and interior.
NGA prides itself on delivering turnkey manufacture, supply and
installation services across all construction sectors. With offices in the UK,
Egypt, KSA and the UAE, NGA’s growth has enabled the delivery of global
projects for clients in over 40 countries.