The Importance Of Lighting In Retail Design
Lighting has a major impact on the overall aesthetic of a business – but it is often overlooked by retail stores. Just as music, decor and colour can convey a business’ brand, so too can lighting.
Here is why lighting in retail design is important.
It enhances the look of items
Products that have adequate lighting stand out for a number of reasons. First and foremost, it allows the customer to actually see what they are considering buying.
There is nothing more unappealing or frustrating than struggling to focus on something you are keen to purchase. Also, it helps to think of lighting as a bit like make-up – it enhances the natural features of a product by enriching colours and textures.
Just elevating an item’s appearance that little bit further will draw a customer one step closer to the till. A ceiling light box, LED light box or recessed light box are great options to create an even illumination spread.
